February 12, 2013
Karro Food Group
This week sees the announcement of the new name for the recently acquired Vion Pork business as “The KARRO Food Group Ltd”. This short, sharp and clear sounding name (which is derived from the Latin translation for the word meat – ‘Caro’) is reflective of our desire to be a high quality British Pork producer with the Customer as our focus.
The Karro Management Team, working closely with their investment partners of Endless LLP, will focus on building a platform of sustainable farming relationships, first class production facilities, investment in people, high quality product ranges and working with customers to grow British pork sales.
Karro Food Group, with the support of Endless, is already investing in developing its UK facilities and is developing plans to strongly grow its position in Fresh Pork, Bacon & Gammon, Cooked Meats and Frozen Burgers and Sausages in Retail, Foodservice and Food Manufacturing sectors.
These growth plans will be welcome news for British farming with Karro emphasising its on-going commitment and partnerships with its British farming suppliers. Karro is also fully committed to the development of its own integrated farming operation from its Brydock base in North East Scotland.
Karro Foods will also reinvigorate their reputable brands and look to further develop these as high quality and tasty food products using their market strengths as regional offerings (‘Cookstown’ and ‘McGees’), well known heritage lines (‘Case & Sons), family favourites (‘Malton Bacon Factory’, ‘Key Country Foods’) and Foodservice offerings (‘Snowbird’).
Speaking about this weeks’ announcement, Seamus Carr MD, said “We are truly delighted at the continued support from our suppliers, customers and employees with this development. We are part of a really strong and dynamic business which will allow us to grow and develop the British pork industry.”