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    September 9, 2021

    Endless completes sale of Adare International to HH Global

    Endless LLP (‘Endless’) has completed the sale of Adare International (‘Adare’) to HH Global (‘HHG’).

    Adare provides its clients with creative services, digital marketing, print management, promotional merchandising, point of sale marketing and logistics solutions. The new combined business will comprise over 4,000 employees across more than 50 countries, generating approximately $2.1bn in annual sales as HH Global consolidates its leading position in the sector.

    Endless acquired Adare International in 2015 as part of the Adare Group. In 2017, the Group was separated into Adare SEC, focussing on print services, and Adare International. Following the separation, the business has gone from strength to strength and has been transformed from a regional European player to a truly global business. Led by a new Management team of Andrew Dutton and Ray Berry as CEO and CFO respectively, this has been achieved in no small part by delivering successive regional and global new contract wins with the likes of Nestle, Coke, GSK, Mars and Sanofi. This led to substantial revenue growth, from £90m at the time of the separation to over £300m today.

    Aidan Robson, Partner, Endless commented: “The transformation of Adare over the last four years has been extraordinary. The ability of the business to drive through operational improvements, whilst maintaining and growing its blue-chip customer base is testament to the hard work of the management team – I am extremely proud that Endless has been able to support them on this journey. The acquisition by HH Global will bring huge benefit to both businesses and I have no doubt that the combined group will be highly successful across the globe.”

    Andrew Dutton, CEO of Adare, commented, “With Endless’ support, Adare International has gone from strength to strength. Their insight and willingness to support management’s strategy has allowed us to accelerate our investment in organic growth. For example our pioneering expansion into Latin America and the strategic acquisition of Banner Managed Communications in the UK.  I am confident that the acquisition of Adare by HH Global will further accelerate our global expansion and diversification and is a fantastic home for the business and our colleagues.”

    Endless and Management were advised by Alix Partners, led by Nick Wood and Walker Morris, led by Debbie Jackson.


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