August 2, 2024
Endless LLP announces sale of Kennelpak’s retail division Pets & Friends.
Endless LLP has announced the sale of Kennelpak’s retail business, Pets & Friends, to family-owned PSR Trading Ltd (PSR), owner of retail chain Just for Pets.
This strategic move allows Kennelpak, the pet specialist wholesaler, brand owner and distributor, to accelerate the growth of its Wholesale & Distribution division.
Following the initial investment in July 2017, Endless has supported the Kennelpak management team in transforming Pets & Friends into a successful service-led retail proposition offering pet parents an array of pet care services underpinned with a carefully curated range of products and accessories, to satisfy all pet needs.
Pets & Friends includes 19 stores, 17 grooming salons, a thriving website and subscriptions service, a dog training centre and The Grooming Academy with locations predominantly across Nottinghamshire and Derbyshire. Noted for its exceptional service and pet nutrition expertise, Pets & Friends will continue under its existing trading name, operating alongside Just for Pets. All Pets & Friends store and salon colleagues will transfer to PSR ensuring that the expertise that Pets & Friends stands for remains.
“Pets & Friends has grown exponentially during our period of ownership and, after investing in a high-quality management team led by CEO Claire Bayliss, we have worked with them to reposition and transform the retail business at every level, creating a platform for growth which we are proud of. We extend our best wishes to the team at PSR Trading as they take Pets & Friends into the future.”
James Woolley, Endless Partner
“Under our management and the investment from Endless, Pets & Friends has undergone a significant transformation at every level, evolving from a Midlands-based retailer to a much-loved multichannel pet specialist brand with national reach. I am immensely proud of the market-leading brand we have built together, and the exceptional service that our colleagues deliver to customers. Their hard work and dedication have been crucial in making Pets & Friends the success it is today, and I thank them all for being part of our transformation journey.
Our Wholesale & Distribution division has been the cornerstone of Kennelpak’s heritage for the past 50 years. Our aim is to strengthen its position as the trusted pet specialist, with an even greater emphasis on supporting our distributor partners’ plans for growth and continuing to deliver exceptional service for our customers.
We wish the team at PSR Trading all the very best for the continued growth of the Pets & Friends brand.”
Claire Bayliss, Chief Executive Officer, Kennelpak
