Founded in 1886, Hovis is one of the UK’s most iconic food brands. The business manufactures both branded and private-label bread and bakery products for all of the UK’s major grocery retailers and local convenience stores.
THE OPPORTUNITY
Endless acquired Hovis from Gores Group and Premier Foods plc in November 2020, demonstrating our ongoing commitment to reinvigorating non-core businesses and supporting the UK Food industry.
Headquartered in High Wycombe, the company employs approximately 3,000 people and operates a flour mill, eight bakeries and a distribution network spanning the UK and Northern Ireland.
OUR IMPACT SO FAR
Since acquisition, Endless has supported Hovis and its management team in pursuing growth and diversification within the bakery category, including providing new capital to increase existing production capacity and capability.
In 2021, Hovis successfully launched its new premium range of bakery products under the “Bakers Since 1886” brand. This included artisanal cobs, burger buns and hot dog rolls.
Endless has also worked alongside management to further advance Hovis’s commitment to sustainability and social responsibility, including the adoption of 100% recyclable packaging and a transition from traditional fuel to eco-friendly green diesel for its vehicle fleet. Moreover, Hovis takes pride in ensuring that no waste from the bakeries or mill ends up in landfills.
We are very privileged to be the owner of such an iconic business and brand. Hovis has been a key player in the UK bread industry for over a century and our job is to support the growth and diversification of the Company so that it is ready for the next 100 years.
Aidan Robson, Endless Managing Partner
