INVESTMENTS
High Street TV
Headquartered in Harrogate, High Street TV is a multi-channel retail business operating in the UK and internationally. The business has established an enviable track record for working with world renowned brands to launch market disruptive products such as the Nutribullet, Pressure King Pro, CleverChef, Paint Runner Pro and Yawn Airbed to the UK market and overseas.
THE OPPORTUNITY
Under Endless’ ownership, management are developing High Street TV to be the go-to partner for brands looking to accelerate the launch of new products such as Delonghi, Midea, Spectrum and Tupperware. Leveraging the business’ expertise in video focused performance marketing, the business drives demand by advertising across its four television shopping channels, plus over 50 third-party TV channels.
In addition to TV advertising, which bring its globally renowned and innovative licensed and own brand products direct to the consumer, the business also develops innovative social media campaigns to drive demand to its own websites and over 2,000 retail outlets across 35 groups, including John Lewis, Argos, Tesco, ASDA, Selfridges, Boots and Robert Dyas.
THE IMPACT SO FAR
The management buyout in May 2015 was led by the two founding executives, Andrew Malcher and Jim Coleman whose original backing was from various private investors including Gordon Black CBE, formerly Chairman at Peter Black Holdings Ltd.
As well as knowing the management and business well through our existing Fund II minority investment, our additional in-house financial, operational and commercial due diligence helped highlight the business’ exciting growth prospects on behalf of Fund IV. Within a short period of time we were able to offer an attractive price to the incumbent shareholders, which enabled the business and management team to focus on its business plan of developing new, exciting consumer products and expanding its international reach.
