Ink

THE OPPORTUNITY

Ink is the world leader in travel media and technology, creating award-winning media and builds innovative technology to provide more than 100 differentiated products across 30 airlines and travel brands, including American Airlines, Amtrak, United Airlines, easyJet, Virgin Atlantic, Singapore Airlines, Qatar Airways and Etihad Airlines.

These unique partnerships allow more than 800 million passengers annually to interact with Ink, creating opportunities for advertisers to connect with a highly receptive global audience through inflight magazines, online, and on mobile devices.

Founded in 1994 in London, Ink has a staff of more than 300 people across five offices in London, Miami, New York, Abu Dhabi, and Singapore.

THE IMPACT

With passenger numbers set to double in size by 2034, Endless invested alongside Ink’s existing management team in March 2015 to help drive growth in both Ink’s global reach and product offering, cementing its position as market leader in travel media for the foreseeable future. 

During Endless’ three year investment, Ink opened new offices in Miami and Abu Dhabi, secured new partnerships with Virgin Atlantic Airways, Amtrak, Etihad Airways, Singapore Airlines and Qatar Airways, and introduced its bespoke video and content portal.

In October 2018, Endless successfully exit its investment in Ink to The Stagwell Group, a US-based collective of digital-first marketing and media agencies.  The transaction generated a 7.7x return for Endless.