Headline: SuperBike Factory Expands South with New Crawley Showroom, Bringing Europe’s Largest Used Motorbike Selection to Sussex Riders

SuperBike Factory, Europe’s largest used motorbike retailer, is excited to unveil its newest showroom in Crawley, West Sussex, formerly the home of P&H Motorcycles. This latest addition marks the company’s sixth location, building on recent expansions in Milton Keynes and Bristol and strengthening its presence across the UK.

As part of this exciting development, SuperBike Factory is refurbishing the Crawley showroom to offer over 400 high-quality used motorbikes, alongside an extensive range of accessories, servicing, and MOTs—all under the SuperBike Factory brand. Riders across the South can now conveniently access the entire group’s stock of over 3,500 motorbikes, with options for part exchanges and flexible financing, available both online and at the new showroom.

Edward Armitage, CEO of SuperBike Factory, expressed his enthusiasm for the opening: “This new showroom in Crawley will enable us to better serve riders across Sussex and nearby areas. Its prime location, with excellent transport links, will help us reach new customers between London and Brighton and meet the demand we’ve been experiencing in the South.”

Paul Denvers, Investment Director at Enact, shared his optimism: “Since our investment in late 2023, we have been proud to support the business and its management team as they execute their growth strategy. This additional investment underscores our commitment to accelerating these plans through strategic M&A. We’re confident the business is well-positioned for continued expansion and the opening of new stores.”

With a showroom that has a legacy in motorbike retailing since 1980, the Crawley location is now set for an exciting new chapter with SuperBike Factory, a retailer backed by nearly 13,000 TrustPilot reviews and an “Excellent” rating of 4.9. The future is bright for Crawley riders as SuperBike Factory continues to set the standard for quality, convenience, and customer service in the motorbike industry.