James Briggs announces nationwide Nilco deal with B&Q
James Briggs, one of Europe’s largest aerosol and consumer chemicals manufacturers, has agreed a deal with DIY retailer B&Q to stock its commercial janitorial range, Nilco, across stores nationwide.
The Oldham-based business designs and manufactures the Nilco range of cleaning and housekeeping products at its new £1.5m Technical Centre and Royton manufacturing facility.
As part of James Briggs’ ambitious growth strategy, the business recently acquired Cheltenham-based Premiere Products, a leading commercial cleaning brand that will now be manufactured in the North West.
The Nilco range, which also includes general housekeeping products, can now be found on the shelves of B&Q’s 350 UK stores, which see footfall of over three million DIY enthusiasts every week.
Commenting on the deal, Tim Pugh, CEO of James Briggs Ltd, said: “James Briggs has enjoyed significant growth over the past two years, and Nilco has played a major part in our impressive financial performance. This deal pays testament to the quality of the brand and we’re pleased that such a highly regarded retailer as B&Q has asked us to add to their product offering.
“As a growing business we’re continuing to source exciting new distribution channels that will sustainably aid our expansion, and we look forward to announcing new partnerships in the near future.”