Antler

Management / Secondary Buy Out

Endless acquired Antler Limited in July 2017. Headquartered in central London with approximately 250 staff, Antler is a multi-channel British luggage brand with an unmatched heritage in British design dating back over 100 years. The business also owns the Revelation brand, which was James Bond’s luggage of choice in Ian Fleming’s first depiction of Bond - the 1953 novel, Casino Royale.

Antler holds the #2 position in the UK luggage market thanks to a reputation for high quality products at affordable prices. Alongside its retail stores and fast-growing e-commerce business, Antler has an established wholesale and international division and is also one of the most recognisable luggage brands in Australia.

The management team of Executive Chairman, Mark Hall and CFO, Ken Pratt have driven through a number of strategic initiatives since joining the business in early 2018. New product launches planned for 2019 and beyond include a business travel range which will be launched on the new Antler website.

Our acquisition was led by Manchester based Partner, Tom Jack, who sits on the Board alongside Investment Director, Richard Harrison: Tom said “We are delighted to have invested in this iconic British brand. A lot of hard work has been carried out by Mark and the team since our investment and we are very pleased to see momentum building. With continued operational and financial assistance from Endless, a strong leadership team in place and a number of exciting new products in the pipeline for 2019, we firmly believe Antler is in a great position to take advantage of the continued growth in the luggage and travel markets.”